Burberry

Burberry

Burberry is an English, luxury fashion house with a focus towards ready-to-wear outerwear, and fashion accessories. From the iconic British trench coat to the Haymarket plaid cashmere scarf, Burberry is revered around the world as the archetype of a classic, timeless, style of dressing.

Established in 1856 by Thomas Nicolas Burberry, a former draper’s apprentice, Burberry first started selling men’s outerwear from a small shop in Basingstoke, Hampshire, aimed primarily at the local sporting gentry.Basingstoke, Hampshire, aimed primarily at the local sporting gentry.

Burberry’s claim to fame was a fabric he invented a fabric called “gabardine”, a breathable, water-repellent cotton thread that was first waterproofed, before being tightly woven into cloth.

Burberry used his cloth, to not only make jackets, but also tents, that both Shackleton and Roald Amundsen used on their polar expeditions.

It was World War I, where the gabardine, as the jacket was then known came into its own following a commission from the British War Office.  The Army did have some suggestions, though, telling Burberry to incorporate D-rings into the belt so that satchels containing grenades could be carried as well as epaulettes on the shoulders to secure gas masks.

This new design became what we now, without thinking of how it came about affectionately call the trench coat.

Burberry Heathrow Airport

Not long after the war Burberry decided to add his recently trademarked, camel coloured Haymarket check fabric to the lining, where it remained barely noticed for the next 50 years.

Between the wars, Burberry prospered producing fashions for the sporting set, the leisure classes that spent their time out on the links, or in the saddle.

When World War II broke out Burberry shifted his production to the war effort producing waterproof clothing for all the armed services.

Following the war, and now well into the golden age of Hollywood, Burberry’s iconic trench coat was seen worn by Humphrey Bogart in Casablanca, Audrey Hepburn in Breakfast at Tiffany’s and later by Peter Sellers playing Inspector Clouseau in the Pink Panther films.

The swinging sixties still today remain as the defining decade for Britain, a time when Mary Quant and Jean Shrimpton were all the rage, a time when the upper echelons of society had their suits still made on Saville Row.

Of the high-street fashion retailers back then Aquascutum, Hardy Amies and Jaeger were all the rage, but sadly they, unlike Burberry were unable to adapt to the times falling Burberry not only in sales but brand recognition as well.

Another Burberry classic and every Anglophile’s dream, is, of course, their Scottish-made camel coloured cashmere scarf, featuring the Haymarket plaid design.

Produced in a 200-year-old mill, incorporating 30 steps using traditional looms, this must have fashion accessory is everyone’s idea of the perfect gift.

The downside, however, is that it does not come cheap, with a price tag of £330, but then again, you only get one go round in life, so why not treat yourself to a quality product that will give you pleasure for years to come.

 

Location: Burberry shops can be found in Terminals 2, 3, 4, and 5 after the security check point.

Terminal 2, after security

Opening hours: 05:30 – 22:00

+44 (0)20 8897 1167

 

Terminal 3, after security

Opening hours: 06:00 – 22:00

+44 (0)20 8564 8125

Terminal 4, after security

Opening hours: 06:00 – 22:00

+44 (0)20 8759 8873

Terminal 5, after security

Opening hours: 05:30 – 22:00

+44 (0)20 8283 8343

Photos thanks to Slayer and Robert Shele.